Temple Sholom of chicago

Temple Sholom is a synagogue on the north side of Chicago, IL. Their congregation started over 150 years ago and Plum Rabbit Design has helped them move their marketing and communications into the 21st century. Tasked with creating all promotional materials for any event in real life and digital during the pandemic, their voice has now taken on a new exciting feel with engaging pieces for all members of the temple and involved community.

Membership Renewal Video

This video was created as a collaborative effort between departments to capture the emotions of Temple Sholom’s members during their membership renewal campaign. With experience in video editing, Plum Rabbi Design was able to combine and produce a piece that engaged not only members but those around them as well. The temple saw an increase in donations, interest in membership, and staff members felt that they really connected with their community through publishing this video.

Bimonthly prints

Every other month, Temple Sholom produces a magazine style print that gets direct mailed to their congregants. It is coordinated with every department and contains a calendar with all upcoming event descriptions and dates, stories of recent events, focus pieces from the head rabbi, and any other related photos or stories. It is a beautiful way for the temple to keep the community involved and connected.

Flyers

Each piece is reformatted for social media banners, digital flyers, and print posters. This flyer was created based on an external program pairing up with Temple Sholom. The outside foundation had certain color and design aesthetics that are mimicked in this design created for Temple Sholom.

Weekly eBlasts

Every week, Temple Sholom sends out an eBlast highlighting upcoming events (times, links, descriptions, etc.). They have a wide array of classes and possible participation for congregants, this method of communication allows them to reach everyone on an interactive digital platform. The eBlasts are built in Constant Contact and ShulCloud.

Each video thumbnail is designed in Photoshop to maximize brand unity throughout the communication.

Every week, the analytics are reviewed to better reach the targeted audience.